Start Here

Bryce York
2 min readMar 28, 2020


Hello 👋

I’m Bryce and thanks for dropping by. (you can read my bio if you’re into that)

It’s great to have you here. I wanted to put together this page to help you get to know me and what I’ve got to share here.

Originally from Australia, I’m now living in New York City and doing my thing at Tatari.

I’ve been working in product for over 10 years and this site is one of the places where I share what I’ve learned. You can follow me on Twitter @meetbryce.

You can tell when a product was made by a great PM — one that really cares and knows what they’re doing

I want to make more of those kinds of PMs so we can all spend our time using products that are a joy to use — instead of a truly dreadful experience

I want to use products built by this kind of product manager, and I want to hire and work with people like that.

That’s why I write, speak, and teach product management. This site’s my central hub for all my content.

I also share new product-related content, resources, and articles with my private email list. On average I send an email around once a month. If you’re interested in product management and would like an email when I’ve got something important to share — get access here.

My top product-related courses

Non-Obvious Product Leadership Tips Email Course (free) Get these 10 hand-selected tips in bite-sized chunks delivered straight to your inbox over the next 10 days… Plus I’ll send you a PDF & ePub version instantly so you’re not torn between diving in and knowing what number 10 is. The $300,000 Crash Course in Outsourced Software Development ($27) I spent over $300,000 outsourcing software development — here’s what I learned…

All product & conversion courses

Popular articles I’ve written

If your MVP feels like hard work, you’re probably doing it wrong I propose we focus less on building MVPs and more on building MVEs — Minimum Viable Experiment. Tools I use & recommend People ask me to recommend tools all the time, so I made this page as a reference point for my most recommended software and tools for startups and product managers.

Articles I recommend (from others)

Maker’s Schedule, Manager’s Schedule An excellent explanation of the very different ways of work between managers and makers. As a product manager, you need a balance of both. Reading this was definitely an “aha moment” for me.



Bryce York

Startup Product Leader • Product (management) geek sharing hard-learned lessons from 10+ yrs in early-stage & growth-stage startups