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Bryce York

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2 min readMar 28, 2020

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Bryce York

Encouraging Teams to Talk to Customers: 5 Key Strategies for Effective Customer Knowledge Building

If you’ve ever worried your team doesn’t spend enough time talking to customers, you’re probably right! Here are five things you can do…

5 min readJun 5, 2023

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Encouraging Teams to Talk to Customers: 5 Key Strategies for Effective Customer Knowledge Building

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Bryce York

Steelman Arguments in Startups: A Guide for Product Leaders

Why making your point — by making someone else’s — is a surefire shortcut to better decision-making & collaboration

3 min readApr 19, 2023

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Steelman Arguments in Startups: A Guide for Product Leaders

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Bryce York

7 Rapid-Fire Tips to Get Promoted from Individual Contributor to People Manager

Try these non-obvious strategies for experienced ICs who feel more than ready for a people management role.

2 min readNov 23, 2022

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7 Rapid-Fire Tips to Get Promoted from Individual Contributor to People Manager

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Bryce York

How I Measure Feature Engagement Before Building Anything

A red door test allows you to gather quantitative validation data about a feature and its usage before you even build it out.

3 min readNov 22, 2022

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How I Measure Feature Engagement Before Building Anything

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Bryce York

Powerful Hack For Getting Buy-In From Stakeholders

If you’re not doing business cases, chances are your boss is doing it for you, or you’re just completely rolling the dice…

2 min readNov 21, 2022

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Powerful Hack For Getting Buy-In From Stakeholders

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Bryce York

How to Make Prioritization Simple & Intuitive Using The Theory of Constraints

Prioritization is hard!

6 min readNov 19, 2022

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How to Make Prioritization Simple & Intuitive Using The Theory of Constraints

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Bryce York

Why I don’t write User Stories… and write Job Stories instead

3 min readJul 24, 2022

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Bryce York

Product Discovery Done Right

How to balance product discovery and product delivery.

5 min readJul 19, 2022

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Product Discovery Done Right

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Bryce York

Time Audit: If you can never find time for the “important” work, read this!

Wondering where your week goes? Feel stuck doing things that aren’t the right use of your time and skills? Time for a time audit!

5 min readApr 2, 2022

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Time Audit: If you can never find time for the “important” work, read this!

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Bryce York

Bryce York

Startup Product Leader • Product (management) geek sharing hard-learned lessons from 10+ yrs in early-stage & growth-stage startups

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